The Influence of Excessive Buying Behavior on The Hedonism Lifestyle of Students

Abstract

This study aims to investigate the influence of compulsive buying behavior on college students in Palembang City, by considering in terms of aspects of the lifestyle of hedonism and perfectionism among students today. The research method used is experimental psychology with quantitative research design, one group pre-test post-test design. The sample of this study consisted of Sriwijaya Polytechnic students from universities in Palembang city who were selected using cluster sampling technique. Data was collected through a questionnaire that measured the level of compulsive buying behavior that influenced the hedonism lifestyle. Statistical analysis, including the product moment correlation test, was used to analyze the data by comparing the test results after and after treatment in the form of providing material via zoom related to the issue of compulsive buying. The results of this study are expected to provide a deeper understanding of the factors that influence compulsive buying behavior in college students, as well as how relevant psychological implications for the development of interventions and problem solving of related issues.